‘AUTHOR’ised Marketing

June 19, 2013 at 10:33 am Leave a comment

Gone are the days when people had to visit nearest bookstore or news-stand or an exhibition in search for newly launched books to satiate their quest for a book that would match their interest. It has been forecasted that e-book market in US alone is to reach $5.2 billion by 2016. This is reflected from the fact Amazon.com announced in May, 2011 that its e-book sales now exceed all of its printed book sales. No wonder, authors from all round the world are now turning to social media for marketing and launching their books.

bookGuy Kawasaki did so with his book “Enchantment” which helped him to grow his existing fan base on his Facebook page where he provided the first few chapters free to readers. New authors such as Amish Tripathi (author of best seller “The Immortals of Meluha” & “The Secret of Nagas”) used similar strategy to provide an online flavor of his book and generate interest among people. He continued with aggressive marketing for his book and with the help of his musician friend launched a live-action trailor film on YouTube and built a community around it to tap in the readers’ response. The video captured the consumer senses and took them through a roller-coaster ride helping them to visualize the subject of the book. The book became No. 1 best-seller within 2 weeks of its launch. Seth Godin, a leading blogger, did so by creating an on online community, triiibes.com, on the lines of his book “The Tribe” which passed the correct message of what the book is all about.

These innovative ways of promotion by authors have certainly saved millions of dollars that were spent previously to create an effective brand.

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Entry filed under: Misc.

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