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Ever wondered if there is a way out to reduce the amount of money spent on infrastructure involved in marketing?

Cloud computing, a way by which companies can outsource infrastructure, and manpower required to maintain it, can be instrumental in reducing costs drastically. The core revolves around paying for only as much as you need.

The nuances of cloud computing can be extended to marketing. The result is Cloud Marketing. Cloud Marketing is traditional marketing blended with Software as a Service (SaaS). Marketing in the cloud would consist of transferring marketing assets to customized online consoles.

cloudsDoing this would enable all parties involved to create, modify, and share their ideas online. The value proposition of migrating into an online platform to support marketing needs is scalability, reliability, high speed performance, all at a reduced cost. Well, to begin with, cloud marketing can be used by people who are venturing into untested waters, as there is very low investment needed and at the same time, payment would be based on the amount of resources used. Well, the cloud marketing trend is still in its nascent stages and it remains to be seen how companies can leverage it to reduce costs and increase profitability.

A new era dawns… where the horizon is lined with marketing clouds ready to let loose its load of messages on the customer leading to showers of wealth for the marketers!!


October 22, 2009 at 10:15 pm 7 comments

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